Clients For Life Process®

Clients for Life® is a formal process of managing and retaining complex and high value client relationships. There are four primary pillars:

Senior Management Involvement
Senior management must guide and affirm key strategic elements of loyalty strategy. Elements include:

• Right Clients / Right Terms^SM
• Lessons Learned^SM
• Creating Relevant Value

Employee Education (Attitude and Action - The Cornerstones of Client Retention^SM)
The strategic elements above, which are unique to each client, are packaged with Tenacity's proprietary account management methodology in specific training modules. This training is delivered either by Tenacity trainers or by internal client trainers certified by Tenacity. The modules include:

• Understanding and Managing Client Expectations
• Web of Influence® - Nurturing Professional Relationships
• Administering Technical Delivery

3rd Party Independent Assessments
These are direct key client decision maker interviews that evaluate the status of key client relationships, assess risk and benchmark Clients for Life process execution.

• FreshEyes Reviews / PostMortem Audits
• Team Account Retention Planning

Team Account Retention Planning (TARP^SM )
The TARP methodology includes facilitated meetings that plan strategies, tactics and resources then assign accountability to renew key contracts.

“The worst time to renew a contract is when it is due for renewal.”
- John Gamble, Founder & Principal, Tenacity, Inc.

“An enlightened roadmap (that works) for managing and retaining high value and complex client relationships.”
- Glenn Davenport, Chairman & CEO, Morrison Management Services