Client Retention
Tenacity focuses exclusively on “client retention” as differentiated from customer or consumer retention. In our experience, there is a profound difference between a “client” and a “customer”.

While there is no doubt that retaining customers is critical to the owner of a restaurant, retail store or subscription business, the loss of any one customer isn’t likely to affect the viability of the firm.

In contrast, when an advertising agency, management services firm or outsourced service provider loses a key client, the impact can be devastating. Tenacity specializes in helping our clients retain and enrich these complex and critically important relationships.