Just ask yourself a few simple questions to decide if your organization needs a formal process to protect the clients you’ve worked so hard to get:

• Would the profits from clients you’ve lost over the last two years virtually guarantee your attainment of forecast this year?
• Is it challenging to retain accounts due to competitive pressures, changing expectations and/or changes in the people involved
• Does it require multiple relationships at several levels of both organizations to insulate the contract from threat?
• Are the terms of each client relationship individually negotiated? Are they outlined in written agreements? Do these agreements last for years but are constantly subject to renegotiation?
• Are your account managers often caught between the needs of your organization and those of your clients?
• Do your sales efforts take months, sometimes years, and require at least $50,000 in resources/personnel costs?

If you answered, "yes" to two or more of these questions, it is likely that Tenacity can improve account management effectiveness, retention and profitability for your company.

"Clients for Life works… but only if you work at it."
(John Gamble, Tenacity, Inc.)