Tenacity Incorporated is a consulting firm specializing in client and contract retention within the management services/outsourcing industry. The firm is dedicated to helping companies keep the clients they’ve worked so hard to acquire and sustain loyalty.

Tenacity has developed and trademarked a proprietary process called Clients for Life®. Clients for Life® is a formal process designed to manage large, complex, and valued business relationships. Clients for Life® can be tailored to each Tenacity client and their particular industry.

Clients versus Customers
Tenacity focuses exclusively on “client retention” in business to business markets. This is differentiated from customer or consumer retention. In our experience, there is a profound difference between a “client” and a “customer”.

While there is no doubt that retaining customers is critical to the owner of a restaurant, retail store or subscription business, the loss of any one customer isn’t likely to affect the viability of the enterprise.

In contrast, when an advertising agency, management services firm or outsourced service provider loses a key client, the impact can be devastating. Tenacity specializes in helping our clients retain and enrich these complex and critically important relationships.