Client retention is the foundation to profitable growth in the management services and outsourcing industry.

The case for investing in current client relationships is compelling. Even modest increases in retention rates provide powerful organic profit growth - much like annuities that grow at compounded rates over time.

Many service companies have allowed new business acquisition spending to become out of balance with account management and client loyalty investments. Tenacity’s clients have found that putting client management and retention first in allocating their marketing and training investments produces powerful and sustainable economic benefits.